Nintendo is making it easier for families to bring the Mushroom Kingdom into their homes, as the company’s My Mario collection has officially become available online for the first time. Previously limited to Nintendo NEW YORK, Nintendo SAN FRANCISCO and select retailers, the collection can now be purchased through the Nintendo Store, just in time for the holiday shopping season.
Designed with infants, toddlers and young children in mind, My Mario brings together a variety of toys, books, apparel and interactive experiences featuring familiar characters from the Super Mario franchise. Alongside Mario, the collection includes Luigi, Princess Peach, Yoshi, Bowser and Toad, with products intended to encourage imaginative play and give parents and children new ways to enjoy these characters together.
Nintendo has partnered with several established brands to bring the collection to life, including Fisher-Price and TOMY. Among the offerings are Fisher-Price Little People Adventure Playsets and figures, interactive board books with movable tabs and liftable flaps, plush toys, infant and toddler apparel, and TOMY Toomies bath toys, including the new Swimming Mario.
There are also several products that bring a little more interactivity to the experience. The Mario and Friends Wood Block Set features 30 pieces, while smaller three-piece sets offer character blocks based on Mario, Luigi, Peach and Yoshi. These character blocks can also function as amiibo figures when used with the Hello, Mario! series of applications, allowing children to change characters during play.
Speaking of which, Nintendo is also making its free My Mario applications available to a wider audience. Hello, Mario!, Hello, Yoshi!, Hello, Peach! and Hello, Luigi! are currently available through the Nintendo eShop on both Nintendo Switch and Nintendo Switch 2, with releases on the Apple App Store and Google Play expected later this week. The collection also includes a series of stop-motion shorts featuring Mario and his friends, with the tenth episode arriving today through Play Nintendo.
While My Mario is clearly aimed at introducing younger children to Nintendo’s most recognizable characters, the collection also gives parents and longtime fans another way to share their enthusiasm for the Mushroom Kingdom with the next generation. With everything from interactive books and building toys to bath-time adventures and digital experiences, Nintendo is expanding Mario’s presence beyond its usual video game offerings.
The My Mario collection is available now through the Nintendo Store. Families interested in exploring the full range of products can find additional information here.