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YouTube today announced that Trailer 1 for Grand Theft Auto VI has reached the extraordinary milestone of over 93 million views in a 24-hour period on the Rockstar Games YouTube Channel, making it the most-viewed trailer launch of all time, and setting a new view record for a non-music video debut.
“The Grand Theft Auto series has been at the epicenter of entertainment for decades and we expect the YouTube community and its creators to reach new heights for years to come with Grand Theft Auto VI,” said Leo Olebe, Global Head of YouTube Gaming. “Setting this new all-time record is a testament to the cultural impact of the series and demonstrates why YouTube is the leading destination for gaming content and pop culture.”
YouTube is home to the most relevant trends and cultural content across Shorts, video-on-demand, and livestreams. Released on Monday, Dec. 4, Trailer 1 created another blockbuster cultural moment for the record-breaking Grand Theft Auto series. Since one of the first Grand Theft Auto videos appeared on YouTube in 2005, Rockstar Games, creators and content have grown to become one of the biggest communities on YouTube. Since the trailer debut, YouTube’s Creators and gaming community have generated over 250 million views of Grand Theft Auto VI content, speaking to the deep fandom for the next iteration of the series.
To learn more about this record-setting moment for Grand Theft Auto VI and the Grand Theft Auto community head to YouTube’s Culture & Trends blog here.
Source: YouTube Data, Global, 4 Dec – 5 Dec 2023
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If you have not seen it, the trailer can be found below
